A Bold, New Approach to Trade Promotions in Consumer packaged goods

The Client

This leading multinational manufacturer of packaged meat, bakery and beverage products engaged BearingPoint to implement a trade promotion management system. The technology integration engagement enabled the company to collaboratively align multiple divisions from sales and customer service to external brokers, trade marketing and finance teams, while tightly managing trade spending and providing spending reports.

The Challenge

The company needed to consolidate 10 divisions into one. The existing divi-sions employed 10 different approaches to trade promotion management. The absence of a uniform approach throughout its divisions and retail and food service organizations was costing the company time, money and, occa-sionally, customer goodwill. It wanted to leverage a common application across its reorganized enterprise to track trade management activity and sales policies and procedures while enhancing customer service.

The Solution

BearingPoint’s experienced, objective professionals designed a technology integration solution that addressed the imminent business needs and presented a unified face to the market. Our team implemented the very first Siebel Consumer Goods Vertical 7.03 to manage the functional needs of the trade management process. We also implemented a data warehouse and integrated the existing JD Edwards order entry system to connect 600 internal users with 300 external brokers. We helped select modules for sales volume planning, promotions and deduction management and configured the trade management tool to enable consistent planning and integrated the tool with Lawson and Gelco to connect the payment processes to the core solution.

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